Posts tagged with 'user information systems'
Busy train station
Three key building blocks of marketing sustainable transport
Consider McDonald’s golden arches for a moment. Now think about the Nike swoosh, or Apple’s, well, apple. There’s no denying that the power of branding and marketing is immense. For those of us in the sustainable urban transport world, we ...
How We Give Directions Is Cultural
How We Give Directions Is Cultural
On my way to my first day working at EMBARQ India’s office in Mumbai, I was given directions that included passing through tunnels, alleys and an empty warehouse. I had to ask myself if certain alleys were actually roads I ...